eCommerce Manager B2B -SEO & eCommerce Trainer Director

Mayo 2018 – 2023 Freelance NIDUX
Yuni works with the brand Nidux (an ecommerce SaaS) for 5 years, initially as the Director of Marketing and later as the Director of the Ecommerce Training Department. During this time, she delivered over 300 webinars and created numerous video tutorials on topics related to Ecommerce Management, Marketing, and Online Sales Closure. She possesses expertise and ease in handling SaaS systems and WordPress, is well-versed in the Ecommerce ecosystem, specifically NIDUX’s platform, eLearning Apps, and HubSpot CRM.

Yuni emphasizes the importance of customer success by actively listening to the brand’s clients. This approach enables her to develop video tutorials and webinars that genuinely way their needs, empowering them with the right knowledge to navigate the world of Ecommerce smoothly and successfully. In parallel, Yuni provides freelance consultant services to small businesses about digital transformation, eCommerce, and Marketing. She guides these companies through the process and stages to digitize their operations, suggesting different applications to address their challenges and optimize and automate their processes.

Web Design, SEO & Marketing Digital 

2017 – 2023 Freelance
She offers consultancy services in Digital Transformation, getting involved in media planning, social media, and specifically, in the creation of content marketing, web design, and SEO for some of her direct clients. She collaborates as a freelancer with different advertising agencies such as Coral and SM Marketing.

Diseño Web, Ilustración y Marketing Digital 

2008 – 2016 Creaticas
From 2008 to 2016, Yuni developed and start on her own highly recognized business called CREAticas, dedicated to design and printing invitations and decorations for any events. Being a natural-born designer by profession, she successfully positioned various websites in the party niche due to her expertise in SEO. It was during this time that Yuni gained extensive experience in digital marketing strategies, web positioning, and email marketing.

Marketing & SEO Director, e eCommerce Manager
B2B & B2C 

2005 – 2011 Aztec Imports – Pinatas.com – Texas USA
From 2005 to 2011, Yuni became involved in the administration, configuration, and positioning of the ecommerce platform for the company Aztec Imports in the USA. She collaborated for 6 years in designing, developing, and creating content for the main website pinatas.com, while managing the Volusion ecommerce platform. During this time, she gained extensive experience in the entire process of configuring and managing the online store. Yuni also developed excellent skills in planning, strategizing, and implementing SEO, successfully achieving organic rankings for approximately 75 niche marketing sites related to children’s party products on the first page of Google search results.

2005 – 2007  Remote Work in Spain and Sweden
In 2005-2007, Yuni worked as a digital nomad and moved to live in Spain for a period of two years, where she established her own web design business and worked autonomously. She enjoyed this lifestyle and even ventured to offer her services in Eskilstuna, Sweden, for three months. Yuni highly values the opportunity to work remotely, and at the same time, she is extremely committed to delivering results and achieving the objectives set by the companies she works with.

Her journey in the digital world began in 2001 with the Spanish company Europa MC. From 2002 to 2005, she started work like web design director with Schlumberger – Semma Group, ISF Alpiz, and Aztec Imports, focusing on web design and interfaces for internal systems in Costa Rica. Some of her clients included Sugef, Light National Company, Human Resources in the   Finance Ministry, and Costa Rica national Beer Company, among others.

Training Experience

2019 – 2023 ECOMMERCE NIDUX
Yuni provides virtual training in Ecommerce, creating video tutorials for Saas ecommerce manager, webinars on marketing strategies, presentations for virtual events, content for knowledge bases, infographics, and more. She has collaborated with mentorships and webinars on topics related to Ecommerce, digital transformation, and others for events such as NIDUX Bootcamp and eCommerce Day, as well as for companies like Costa Rica Foreign Trade Promoter and Banco Nacional.

2019 – 2022 APRENDEMARKETINGCR
She provides video tutorials, online training, and webinars on Zoom, focused on assisting small businesses (PYMES) to understand the  digitalization during the pandemic and post-COVID-19 era. Her objective is to help these businesses adapt to the digital landscape and navigate through these challenging times successfully.

2000 – 2005 University Teacher

University of Sciences and Arts of Costa Rica. On-site training in the following subjects of the Advertising Design degree:

• Design
• Web Design
• Typographic Design
• Adobe Illustrator
• Adobe Photoshop
• Corporate Image 1 and 2

2000 – 2005 UNIVERSITY PROFESSOR AT CYBER U On-site training in the following subjects of the Web Design degree:

• Web Design – HTML
• Adobe Dreamweaver
• Flash
• Fireworks